Since 2005
The TNT Mission
At TNT, we are on a mission that grounds what we do, and that mission is simple – we want to continually create the highest quality performance and nutritional supplements.
We are athletes, bodybuilders, strongmen, and fitness enthusiast. We develop products for people who want to train, people who do train, and people who aspire to be at their best.
the
TNT STORY
The story of TNT begins with a young man obsessed with a dream to be a champion bodybuilder at 14 years of age.
01
I surrounded myself with likeminded people and read everything I could get my hands on relating to human performance, hypertrophy, and nutrition. My bedroom was a sanctuary filled with Flex, Muscular Developments and Muscle and Fitness magazines.
In the days prior to internet information did not flow so freely and you really needed to look out for any credible information to give you the edge. It seems like yesterday that creatine monohydrate – a revolutionary performance aid arrived on the market. Back then my total supplement arsenal consisted of egg white powder and creatine. This planted the seed of what was to come.
02
Two decades of hard and consistent training, scattered with several bodybuilding shows and strongman competitions later my biggest career opportunity in the form of Gladiators arrived. As Gladiator Giant the world opened a multitude of opportunities, but my passion and focus for maximising human performance and nutrition remained the same.
In 2005, I started the process of formulating my very first product. I wanted to create the very best fat burner money could buy. Searching for credible information and a dozen attempts later, I landed on the perfect formulation and so the journey of TNT Mercury began.
03
My estimation of what start up capital was required to start a supplement brand in such a competitive market was a fraction of what was required in the real world. I leaned on my Gladiator fame and traded M.C work for free advertising and free promotional appearances for the listings in indepent retail stores. As a one man show along with my supportive girlfriend (who still today runs the business with me) it was a labour intensive and very difficult road. The TNT Mercury fat burner paid the rent but not much more. The road was never going to be an easy one but the process filled me with joy and the obstacles were easier to burden because I knew if I refused to give in I would surely succeed in the end.
03
My estimation of what start up capital was required to start a supplement brand in such a competitive market was a fraction of what was required in the real world. I leaned on my Gladiator fame and traded M.C work for free advertising and free promotional appearances for the listings in indepent retail stores. As a one man show along with my supportive girlfriend (who still today runs the business with me) it was a labour intensive and very difficult road. The TNT Mercury fat burner paid the rent but not much more. The road was never going to be an easy one but the process filled me with joy and the obstacles were easier to burden because I knew if I refused to give in I would surely succeed in the end.
04
I quickly came to the assumption that I needed to provide a basket of products if the brand to grow. I knew that extra revenue was needed to get this brand off the ground. In this pursuit I booked myself out on consulting work to assist lifestyle products get developed and steadily was able to add extra products to our offering. The strategic suppliers and industry experts were all becoming known to me and as time passed and our product range grew, we identified the very best suppliers and manufacturers that the industry had to offer and the results started to show.
05
Sales grew year-on-year and so did the team. Our warehousing grew from my garage to where are today in a 1600 sq metre warehouse in the centre of a corporate business district in Pretoria. With exports to over 13 countries and SA’s best performing hardcore sport supplement range and a fast-growing lifestyle offering, we have a lot to be proud of, but no time to rest.
06
The personal and professional sacrifices have been worthwhile and the team we have built ourselves into all have a collective passion and drive with a single-minded focus to keep delivering the absolute best in all aspects of what we do. Our growth over the last 5 years has been exceptional and what is more exciting is that with all the innovation and skilled brains behind the brand we can only anticipate an even better next 5 years.
Founder and Managing Director of TNT Mercury
Matthew
Haldenby
06
The personal and professional sacrifices have been worthwhile and the team we have built ourselves into all have a collective passion and drive with a single-minded focus to keep delivering the absolute best in all aspects of what we do. Our growth over the last 5 years has been exceptional and what is more exciting is that with all the innovation and skilled brains behind the brand we can only anticipate an even better next 5 years.
the commitment
to TNT quality
The TNT powder manufacturing facility is an impressive FSSC-22000, ISO-22000, NSF, UKAS and FDA Certified manufacturing laboratory.
01
Our commitment to Research and Development is evident in what we develop and manufacture, and ultimately in the quality of product that enters the market, proudly labelled TNT Mercury.
Over the last 14 years, TNT has been renowned as a trusted and reliable brand of choice for the discerning powerlifter, bodybuilder, fitness enthusiast or lifestyle consumer who understand the importance of quality, trust, and reliability.
The TNT powder manufacturing facility is an impressive FSSC-22000, ISO-22000, NSF, UKAS and FDA Certified manufacturing laboratory. It is important to us that we employ the worlds most advanced quality management systems, with full material analysis, product specifications and a strict third-party material and post-production analysis system to deliver the leading performance supplements globally.
02
Creating and delivering the best supplements in the world is an ongoing quest. Being good is never good enough, we maintain the best. We are continually striving to update, improve and progress every aspect of what we do. Our facility includes the latest dispensing, blending, conveyance, and packaging technologies, with an independent, best-in-class 10-point Inspection Process to bring you the finest quality nutritional powders available.
We utilise a temperature controlled, HEPA Stage-4, GMP certified manufacturing facility for our solid dosage format products. With strict quality management systems in place, full material analysis, third party analysis and full traceability, along with strict post-production stability, our Pharmacists continually manufacture consistently world-class capsules and tablets that deliver on quality, purity and results.